The importance of structured data
We all want to get the best possible results from our Google rankings, and this can often feel like a bit of a minefield.
Account Based Marketing
Stage 1: Identify
The first stage of a successful Account Based Marketing campaign is to identify a list of possible targets who have a problem you can solve and are located in a geographical region that you can cover.
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Hummingbird – Google's surprise new algorithm
Google have launched a new search algorithm – without telling anybody. It could have far-reaching impacts on optimising sites for mobile.
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Paying the price of e-commerce errors
What should you do if you discover a pricing error on your e-Commerce site?
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How useful is Alexa for search rankings?
We are often asked about the usefulness of Alexa as a tool in building search engine rankings.
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Get with the Schema
A new development in the ever changing world of search engine optimisation comes in the form of a brand new industry standard schema vocabulary.