Account Based Marketing
The first stage of a successful Account Based Marketing campaign is to identify a list of possible targets who have a problem you can solve and are located in a geographical region that you can cover.
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Marketers can often feel like they’re spinning plates, between worrying about branding, paid advertising, SEO, events, and more… and with a limited budget, it can really feel like you’re spreading yourself too thin.
So you’ve identified, expanded, and engaged - now you’re ready for the payoff of your Account Based Marketing strategy. The final phase of ABM is to turn accounts into advocates. These are customers who will go on to speak positively about your business to their network, essentially doing most of your marketing work for you.
With Google now updating its algorithm nine times a day on average, it can be a struggle to accurately judge how solid your content marketing strategy is in 2020 - what might place on you on the first page today could get you ranked into oblivion the next. We’ve rounded up five content trends for the upcoming year that can provide a strong foundation for your strategy and protect your content from unexpected algorithm changes.
If you’ve been noticing abrupt changes in your site’s search engine rankings, Google’s recent September 2019 Core Update may be responsible.
An Ideal Customer Profile (ICP) is, unsurprisingly, a detailed delineation of the type of client you wish to attract. So far, so self-explanatory. There is however, some science involved in the process.
ABM campaigns use the same channels as a traditional funnel approach, but with an enhanced level of either automated or manual personalisation and a lot more strategic thinking.
